Riverside Apartments Melbourne is an apartment hotel located beside Yarra River, the heart of Melbourne CBD.

      • What we did  Strategy | Brand Identity | Logo Design | Stationery Design

Branding Story

Sturdy. Reliable. Forward.

Black and white color, clear lines are mainly used as the leading brand elements to create a classical and minimalist style. The use of semi-circular and triangular graphics symbolizes continuous improvement, unlimited prospects, stability, and reliability. These graphics also form the Capital letter “R,” like a faint half-locked keyhole, waiting for the guests who will open the mysterious door and have a wonderful experience brought by Riverside Apartment Melbourne.