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How video marketing benefit your business?

Most marketers use video marketing as a term that covers different aspects of using video content to reach their desired audience. Certainly, you might associate marketing content with sales; however, it might also be used to encourage website visits, email signups, or even to help improve some aspect of customer service.

Typically, internet marketing plans cover all of these different areas of branding, increasing sales, and retaining and delighting customers. If you think about marketing this way, you can probably come up with dozens of topics that you could base video content upon.

You can create videos for your sales pages, business blog, FAQ section, help pages, social networks, and video-sharing sites. Videos can drive attention to your brand, teach consumers how to use your product, or even help them use your ordering or shopping cart system. If you have a message that you would like to deliver to your potential or current customers, you can probably do it very well with a video.

You might want to use shorter and snappier videos for social networks and then reserve longer content for your site or for sites like YouTube. Typically, marketers use social sites to engage and attract an audience that they hope to attract to their sales and lead-capture pages. Meanwhile, internet users are likely to search for websites and video-sharing sites for content that will provide them with more in-depth information or instructions.

Before you produce a video, you should consider the message you want to deliver, your intended audience, and the business goals that your content can help support. Your marketing videos don’t always have to ask for a sale, but they should usually be designed to encourage a user to perform some action and to reflect positively on your brand.

Why video is so important?

According to Cisco, by 2021, the video will account for 80% of all consumer Internet traffic. Growth in video and film generally and for marketing is and will continue to be rapid.

Video has a huge reach, that’s why it’s such a powerful aspect of marketing. Just consider these statistics: After Google, YouTube is the second-largest search engine in the world. YouTube has over one billion users. That is one-third of all the people who use the internet. And, every day those people watch hundreds of millions of hours of YouTube videos. You can access this massive audience if your marketing strategy includes video.

One minute of video has the same value and impact as 1.8 million words, according to Dr. James McQuivey of Forrester Research. And the average Internet user will spend 88% more time on a website with video. You are also fifty times more likely to appear on Google’s first page if you use YouTube and films on your site. The video will help you sell more and faster.

Customers use film to research their purchases. 64% more people buy from websites that have a film explaining their products (comScore). According to Forbes, 65% of execs visited a seller’s site after watching their film. And MarketingProfs tell us that 70% of marketing professionals report that video converts better than any other medium.

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