Why do I need a website?
People search the internet for businesses, products, services, etc. The days of relying on phone books are long gone. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for your business, you want to show up- and not just show up- but show up and look good.
Looking good is important because your website is often your first impression you give potential customers. If they found you through a search or through a link a friend gave them, your website will be your first point of contact with them. Before they even see your store or talk to your staff, they will see your website. You want that first impression to be a good one.
Your storefront and showroom look good, right? Why do they look good? Because you know customers will see them and form an opinion about the business based on them (in addition to factors such as customer service, quality, price, etc. of course). Think of your website as your digital storefront and showroom. People are looking at it and are forming an opinion about the business based on it. So make it look good!
Websites provide a sense of credibility and further establishes your brand as a professional service. Without a website, most people will not acknowledge your products or services simply because it cannot be found online. Having a website gives you the opportunity to build a long-lasting online relationship with your clients. Giving them the reassurance they need to trust your brand.
Online shopping has blown up over the years- everything from computers and cars to food and services can all be found online nowadays. This means, the number of online shoppers has increased and since the internet doesn’t have a closing time, sales are growing even after hours! Because you are able to access a website almost anywhere at any time, the reach has become much wider, allowing your business to globally grow and target your demographic beyond your location.
Your website is working while you’re asleep, on vacation, and when life gets busy. This means your website is always marketing your products and services even when you can’t directly, potentially generating sales all day long! Paying that one-time website development fee is beneficial when it comes to keeping your brand relevant online. Your website alone is an advertisement of all of your business capabilities and can be extended through social media for further exposure. It may be a big spend on a small business’ budget but it is totally worth the investment.
As we know when you have a website it does not close, it is open 24/7, let say a prospects or customers got home midnight and your store is already close. All they need to do is open your website up and purchase the things they need and they can get it by the next business day.
There are more than 200 million people search online, this just shows that your business will reach more people than you expect. Unlike having local store you are only limited to the place where you put up your store.
A quality website is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location, and contact info should be extremely easy to find. If you have social media profiles, buttons linked to these profiles should be present. People want a quick solution to their problem or a quick answer to their question. Make it easy for them. They also want to look at something that is visually appealing. Give them that with a quality website.