Why is website design important?
As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business?
Having an online presence is no longer optional for businesses. Consumers in both the B2C and B2B space use the internet to find answers to their pressing questions. Your website is often the first place a new prospect interacts with your brand.
How can something as superficial as your company’s website design impact the success of a business? There are many reasons why a well-designed website will attract your ideal customer and prompt dialogue with your firm.
1, SEO （Search Engine Optimization）
Most people are comfortable reading a web page the same way they read a book, from top to bottom, left to right. Web designers also take this into account when designing for a website. Many designers make sure to place the most important information on the upper left-hand column. This will help get the message across more effectively for website visitors who could be current or potential customers. But what many people do not know is that placing important information in these areas of a website also improves SEO.
Good web design helps guide your users’ eyes and tell them where you want them to look. On your website, your design can draw attention to special offers, highlight calls to action, and help users identify buttons and clickable elements. All these things can help drive users to take the actions you want.
There are many different ways to optimize your visual design for conversion. For example, take a look at a site like Amazon. This page is crowded with information and product options, but one thing always jumps out – the yellow ‘Add to Cart’ button. Even on a busy page, contrasting colors and styles create a visual hierarchy that draws your eyes toward that all-important conversion button.
Building trust among your customers is extremely important, but will not happen unless you really get to know them and what they value. Marketing tactics can act as a dialogue with potential customers, which will be a great way to discover more about your clientele’s needs. By strengthening dialogue with customers, you can implement what positively resonates with them in your new design. By making your website look more welcoming and trustworthy to visitors, you will see the traffic to your website increase, and an improvement in new business leads through website conversion.
Design has a huge impact on how easy it is for visitors to find what they’re looking for from your website design. Research shows that 86% of your website visitors want to see product or service information, 65% look for contact information, and 52% seek an About page for you business.
Your web design should make these things as easy to find as possible – otherwise you’ll frustrate your users and potentially drive them away. Consider using standard conventions, like putting your primary services in your main navigation, and featuring your phone number in the upper-right-hand corner of your site.
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